The number of organizations attempting digital transformation in the UAE has increased dramatically in recent years. UAE ranked tenth in the world in terms of digital competitiveness in 2020.
Given the growing number of online buyers in Dubai/ UAE, digitally converting your business is a cost-effective strategy to get qualified leads nowadays. You can use the internet to reach out to your target market, generate leads, and close deals.
However, getting leads is easier said than done, which is why Mightywarner is offering some advice. Thanks to our team of seasoned specialists who employ data-driven tactics, our digital marketing agency in UAE specializes in lead creation.
Here are four tried-and-true lead creation tactics for your company.
1. Consistently provide good content
If you don't have anything useful to offer, people will most likely neglect your business. Try to provide high-quality content on a regular basis in this instance. You can be more nuanced and create content in the form of:
- Studying cases
To produce qualified leads, you can utilize nearly any sort of content as long as it catches your target audience's attention. Also, to reach as many people as possible, make sure to disseminate your material over multiple digital platforms, such as your website and social media accounts.
Above all, remember to incorporate the knowledge that provides answers to consumers' problem points while generating high-quality content. You may, for example, create a blog that includes business-related thoughts, advice, and strategies. To attract interested readers, post your blog entries on social media. You can increase website traffic and convert visitors into clients by doing so.
2. Use email marketing to your advantage.
Emails or newsletters are one of your most valuable assets when it comes to business-to-business (B2B) marketing. Emails, in fact, are the second most popular content type for B2B marketing, according to the Content Marketing Institute (social media is top).
Using email or newsletters to create leads is a fantastic approach to do it. It can assist you in reaching out to potential customers and clients with your content. You must first develop an email list in order to achieve this.
Customers can subscribe to your newsletter, which will help you create an email list. For example, use a call to action (CTA) button or link to send readers to your sign-up page in your blog and social media articles. Subscribers to your newsletter will be interested.
Your email list will eventually grow as time goes on. Encourage clients to sign up for your emails so you can build a stronger relationship with them by keeping them up to date on the newest trends and news in your sector, as well as your products and services.
3. Make your website as user-friendly as possible.
In order to generate leads, your website must be optimized. After all, it's on your website that your customers learn about your company. As a result, in order to produce more leads, you'll need to optimize your website for SEO.
There are numerous strategies to make your website more effective in generating leads. One of them is to determine the most popular page on your website. On that page, include a form or call to action to engage potential customers and encourage them to sign up for an account or follow your social media profile.
You can also conduct A/B tests to see which CTA is the most successful at increasing click-through rates (CTR). A/B testing is a way of enhancing the user experience by comparing two different versions of the same thing. You may make two different CTAs for the same web page. Analyze the results of your A/B test to see which CTA gets the most leads.
4. Make a social media presence for yourself.
Because roughly 9.84 million Emirates use social media in 2021, social media marketing is a fantastic approach for expanding your audience. You can interact with your target audience on your preferred social media platform. Depending on your goals, objectives, and tastes, pick a social networking site that will match your demands.
If you want to do B2B marketing, for example, LinkedIn can be the best place to start. After all, social media marketing is used by 96 percent of B2B content marketers. These figures demonstrate LinkedIn's dependability during the last ten years. To connect with potential clients, you can also join communities.
Consider using social media networks like Facebook, Instagram, Twitter, and others if your marketing strategy relies on the needs and interests of regular people. To create leads, promote your company on these websites.
Regardless of which social media marketing platform you use, make sure you engage with your followers by posting content on a regular basis and reacting to their comments and interactions as needed.
In UAE, Mightywarner is a multi-award-winning digital marketing firm. Contact Mightywarner immediately for more information, advice, and ideas.