TL;DR: Winning virtual events follow a 3-2-1 formula: 3 touches of promotion (announcement, reminder, day-of), 2 engagement mechanics inside (live poll + Q&A), and 1 artefact afterwards (replay + highlights). Events are the #1 participation driver — 76.9% of leaders rank them first — and AMA formats lift weekly activity 42%. Start monthly, promote inside the community first, and always convert...