Re-engagement Campaigns: Win Back Silent Members Before They Churn
TL;DR: Win back silent members with a 3-touch sequence (value reminder, personal check-in, easy re-entry event), segmented by silence cause: overwhelmed newcomers need simplification, bored veterans need new roles, drifted regulars need novelty. Average community retention is 65% with 40% staying 2+ years — re-engagement protects your most valuable asset (tenure compounds belonging). Run...