Cohort Courses: How to Price and Fill $1,000 to $5,000 Programs
TL;DR: Cohort courses hold $1,000-5,000+ pricing (vs $99-299 for evergreen) because they sell accountability, peer networks and live access — things AI cannot replicate. Fill them with a 4-week launch runway (prove → preview → open → close), cap cohorts at 20-50 for intimacy, and bundle community access (which compounds lifetime value per every major creator report). Evergreen commoditises;...