TL;DR: Climb four rungs: $9-29 checklists/templates (first sale, reflexive buying), $47-147 mini-courses (structured skill, 5 hours max), $27-97/month community (recurring depth), $197-997 cohorts/programs (hands-on transformation). Use charm prices ($27/$47/$97), start low to validate then raise with proof, and expect the honest curve (Gumroad median $72/month; Stan creators average...