TL;DR: Price sponsorships on engaged reach (not followers): nano ($10-100/post), micro ($100-500), mid-tier ($500-5,000), macro ($5,000-10,000), mega ($10,000+). Benchmark return is $5.78 per $1 spent (top programs $18), 53% of brands now pay performance-based, and the top 10% of creators capture 62% of brand money — escape the concentration trap with niche authority plus community proof. Build...